- Create a non-paid search engine presence for local cities to promote, educate and sell product / service.
- Start with a local location and add cities within 25 miles
- Post a page for each city location
- Setup internal linking by organizing blog posts
- Pillar content (general overview) like name of State
- Cluster content (supporting pages) like name of City in State
- Configure image alt texts and title tags and meta descriptions
- Everything must be fast, have HTTPS, be mobile optimized and help sell a product
- Areas We Cover is a pillar topic, and has location New Jersey
- Here is cluster topic Woodbury Web Hosting (a location in NJ)
- Above-The-Fold Content
- clear heading and sub-heading with short piece of text describing offering
- seo images / video
- clear, concise and visually obvious call-to-action
- Below-The-Fold Content
- Testimonials
- FAQ Schema Block
- Case Study / Gallery
- Contact Form
- Alphabetize Tool / Remove Duplicates
- List of Power Words for Titles (include a power word in every cluster content title)
- Cities Near (copy / paste)
Frequently asked questions
How do I build an areas we cover page for SEO?
Treat it as a pillar page. Start with your home location, list the cities within 25 miles, and give each city its own page. The areas we cover page is the general overview, like the state, and it links down to every city page. The city pages link back up.
How many cities should I target with local SEO pages?
Start with the cities within 25 miles of your location. That keeps the list to places you can actually serve. Paste them into an alphabetize tool, remove the duplicates, and you have a clean list to build pages from. Add more later if the first batch earns its keep.
What's the difference between pillar and cluster content in local SEO?
Pillar content is the general overview, like a page named for the state. Cluster content is the supporting pages, like one page for each city in that state. Here, Areas We Cover is the pillar for New Jersey, and Woodbury Web Hosting is a cluster page under it. Internal links hold them together.
What should go on each cities near you page?
Above the fold: a clear heading and subheading, a short description of what you offer, optimized images or video, and an obvious call to action. Below that: testimonials, a case study or gallery, an FAQ section, and a contact form. Each page also needs its own title tag, meta description, and image alt text.
Do city pages really need to be fast and mobile friendly?
Yes. Every page has to be fast, run on HTTPS, work well on a phone, and help sell something. A city page that loads slowly or breaks on mobile won't win over anyone in that city. Speed and HTTPS are the price of entry, not extras you add later.
